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Research papers
Money talks
This presentation illustrates how storytelling can unlock more transformational insight in an industry characterized by inflexibility, complexity and challenging relationships between brands and consumers and elevate beyond the very rational, logical...
Catalogue: Congress 2012: Accelerating Excellence
Authors: Esther Garland, Riki Neill, Henrietta De Souza
Company: Face
September 13, 2012
Research papers
Facing the future
Facial expressions are a strong visual method to convey emotions. 3D Facial Imaging directly records human emotions from facial expressions to better measure consumer response to marketing stimuli (e.g. advertising, packaging, retail displays). This...
Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Tim Llewellyn, Eric Gu, Alastair Gordon
April 17, 2012
Research papers
Bridging the gap
A new insight framework based on four distinctive but overlapping types of insight: 'discovery' insights, 'predictive' insights, 'explanatory' insights and 'transformational' insights is explored in this presentation. Qual and quant techniques can...
Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Author: David G. Bakken
November 13, 2011
Research papers
Connecting dots
This paper shares a business case showing how qualitative research, when properly interpreted, led to successful business results by finding the proper positioning for a newly launched brand in Sudan, a country with very challenging market dynamics....
Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Author: Diaa Rashwan
November 13, 2011
Research papers
Review of a decade of netnography research
The research of eight distinct Netnography projects in the field of Fast Moving Consumer Goods and in-depth interviews with employees reveals a multi-faceted attitude towards need information(consumers' wishes, expectations, etc.) and solution...
Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Gregor Jawecki, Dominic Gastes, Jan Henric Stönner, Michael Bartl
October 26, 2011
Research papers
Crowd interpretation
Research is becoming increasingly a commodity. We see a trend towards DIY research on the client side. Researchers are no longer in the business of data collection or analysis only. The researcher of the future needs to be an insight generator and...
Catalogue: Congress 2011: Impact
Authors: Peter Claes, Gigi Ilustre, Niels Schillewaert, Annelies Verhaeghe
Company: InSites Consulting
September 18, 2011
Research papers
Making insights count
A new way of delivering insights: both verbally and in writing using tools unashamedly borrowed from the world of journalism, will be introduced in this presentation. The presenters argue that the application of journalistic principles to the...
Catalogue: Congress 2011: Impact
Authors: Barbara Langer, Roger Banks
Companies: Incite Marketing Planning, eBay
September 18, 2011
Research papers
